Marketing Data Analyst (m/f/d)

  • A.T.U Auto-Teile-Unger Handels GmbH & Co. KG
  • 92637 Weiden in der Oberpfalz, Germany
  • 14/06/2024
Full time Data Science Data Analytics Data Management Data Governance

Job Description

The foundation of ATU is based on the unique combination of workshop and shop. ATU was founded in Weiden in 1985 and developed into Germany's largest workshop chain with over 500 branches and around 9,100 employees.

Job Description
  • open-ended employment
  • 40 hours per week
  • mobile working up to 3 days per week
  • 5 days week Mon-Fri up to 50% employee discount, corporate benefits and JobRad

Your task

  • analyze and interpret marketing data to optimize our campaigns and marketing strategies
  • create regular reports and dashboards to monitor performance
  • Conduct market and competitive analyses to identify new business opportunities and support the implementation and use of analysis tools/techniques
  • work closely with the marketing team and other related departments
Qualifications
  • Studies in the field of business informatics, business administration, statistics or a comparable course of study
  • several years of experience in data analysis, ideally in a marketing environment
  • Sound knowledge of the application of analysis tools such as Google Analytics, Tableau, Power BI or similar
  • strong analytical skills and a good understanding of numbers and data
Additional Information

For reasons of better readability, the simultaneous use of the language forms male, female and diverse (m/f/d) is avoided. All personal designations apply equally to all genders.