Media Efficiency Analyst Germany ‏ (d/f/m)

  • Henkel AG
  • Düsseldorf, Germany
  • 12/07/2021
Full time Data Science Data Engineering Data Analytics Big Data Data Management Statistics

Job Description

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Lead the analysis of Data-Driven Marketing projects with focus on Germany
  • Plan, execute & derive learnings from marketing experiments to drive ROAS for key campaigns
  • Ensure statistical feasability of Testing approaches (incl. Audience reach projections, ROAS forecasts etc.)
  • Run data-driven A/B testing on brand lift studies
  • Measure sales impact in geo-based experiments & ensure statistically sound outcomes
  • Translate results into actionable recommendations
  • Working in a challenging, dynamic & international environment
  • Derive meta-learnings out of past campaigns


  • University degree in Business Administration, IT, Statistics, Computer Science or similar area
  • Minimum 5-year practical experience in the field of business analytics or intelligence as well as hands-on experience in media analysis
  • Solid expertise in tools of data analytics, for example Alteryx/Knime or Python/R, and also in digital marketing solutions (e.g., GoogleAds, Facebook Business Manager, DV360)
  • Statistical know-how to understand sales decomposition models and develop them further
  • Strong analytical skills with ability to analyze large volumes of raw data, draw conclusions, and develop actionable recommendations
  • Experience in design, execution and reporting of randomized experiments
  • Passion for digital marketing and consumer understanding
  • Results-oriented and reliable project management
  • Excellent knowledge of MS Office (e.g. Excel, PowerPoint, Word)
  • Teamplayer & persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
  • Fluent German & English language skills are mandatory

JOB ID: 21014066Contract & Job type: Full Time, RegularContact information for application-related questions: