Koelnmesse GmbH
Köln, Germany
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Full job description
We are looking for you as soon as possible, in permanent employment, full-time or part-time (> 30 hours/week), as Data Analytics Manager (m/f/d).
Your tasks
Customer and potential data analysis with derivation of recommendations for action to optimize the target group-specific approach along the customer journey
Conception and implementation of forecast and segmentation models
Implementation of target group selections for dialogue marketing campaigns
Creation of regular reports and ad hoc analyzes to measure the success of marketing campaigns and customer base developments
meaningful visualization of analysis results
Participation in the introduction of new tools and processes for the Data and Analytics Management group
Active participation in digital...