Amazon.com, Inc. is an American electronic commerce and cloud computing company that was founded on July 5, 1994 by Jeff Bezos and is based in Seattle, Washington. The tech giant is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore and later diversified to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS).