So1 GmbH

So1 brings artificial intelligence to grocery retail.


We have built and are expanding a revolutionary promotion platform based on cutting-edge algorithms and seamless (offline) retail integration. On this platform, we allow retailers to target consumers truly individually and in real-time with the most efficient discounts. Our artificial intelligence – the So1 Engine – learns from millions of consumer transactions and derives the right impulse to induce a specific consumer to switch from one product to another.


So1 has been backed by high-profile investors Target Partners and Shortcut Ventures with 8-figure investments.

Here is a video in German summarizing what we do: https://youtu.be/O9lyfVTxJUA