The company was founded in 2000 and is based in Stuttgart, Germany. As of July 30, 2014, DYMATRIX CONSULTING GROUP GmbH operates as a subsidiary of Performance Interactive Marketing Alliance. DYMATRIX CONSULTING GROUP GmbH provides analytical CRM, marketing automation, campaign management, and customer intelligence solutions. Its marketing automation solutions include data management/big data, analysis/BI, planning, targeting and segmentation, design and content, real-time recommendations and campaign optimization, campaign control, and response measurement.