Universität Hamburg

As a University of Excellence, Universität Hamburg is one of the strongest research universities in Germany. As a flagship university in the greater Hamburg region, it nurtures innovative, cooperative contacts to partners within and outside academia. It also provides and promotes sustainable education, knowledge, and knowledge exchange locally, nationally, and internationally.

 

22/11/2021
Full time
Universität Hamburg Hamburg, Germany
Our research team at the Chair of Marketing and Customer Insight (Prof. Dr. Mark Heitmann) applies quantitative data analytics to solve relevant managerial problems. We are experts in leveraging machine learning and artificial intelligence to revolutionize marketing. In particular, we rely on social media analytics, need and trend research, or deep learning-based product design. Our results help to improve social media marketing, product, brand and customer management, and direct-to-consumer business models.