We connect people and brands. DEFACTO supports companies from various industries in digitizing customer, data and process management. As a leading business consultancy and IT implementation in the direct-to-consumer environment, we loyal customers sustainably - through holistic engineering of all customer experiences. We use our self-developed engineering framework, the “Customer Loyalty Value Chain”. We enable organizations with digital solutions, optimize the customer experience according to customer expectations and generate targeted and systematic business benefits in the form of growth, increased efficiency and profitability. Together we unlock the full potential of customers, data and technology. You can find more information on our website at www.defacto.de.