Native Instruments is a German technology company that develops software and hardware for music production and DJing. The company was originally known for their software instruments, but has also expanded its product line to include various other music equipment segments in recent years. Native Instruments was founded in 1996 in the Kreuzberg district of Berlin, Germany, where its headquarters are still located. It also has branches in Los Angeles, Tokyo, Shenzhen, London and Paris. The company also holds a partnership with the online music store Beatport.