DeutschlandCard GmbH

DeutschlandCard GmbH is one of the largest multi-partner bonus programs and one of the widest-reaching multi-channel marketing platforms. More than 20 million program participants collect points at participating partner shops such as EDEKA, Netto Marken-Discount, Esso, Hammer and more than 400 online shops such as OTTO and Tchibo. The DeutschlandCard points collected can be offset against purchases at the checkout, redeemed for prizes or donated to charitable organizations. At the same time, partner companies can get to know their customers through cross-channel and cross-industry customer insights and contact them with relevant offers via their preferred channels. With this customer knowledge, companies can use their budgets in a targeted manner and increase response rates. This is how effective new customer acquisition, long-term customer loyalty and successful customer development succeed.