Semper idem Underberg AG

Semper idem Underberg AG, Rheinberg, is the national and international main company of the family and traditional company Underberg. With the core brands Underberg, Asbach and PITÚ as well as numerous other own and distribution brands, it is a leading German spirits house with special expertise in the field of herbs. Semper idem Underberg AG has a diversified portfolio of well-known own brands of the Underberg Group (such as Underberg, Asbach, PITÚ, XUXU, Grasovka and Riemerschmid) and distribution brands (such as Amarula, Southern Comfort, BOLS and Túnel de Mallorca) as well as a flexible value-added chain that allows the production and sales structure to be designed as efficiently as possible, depending on the brand and product. In particular, the company has many years of experience and extensive know-how in brand management and brand leadership. The aim is to generate significant added value for the respective brand among consumers by developing a non-interchangeable appearance and occupying a specific market segment. The core brands are: