FOND OF considers itself as a platform for progression, development of potential and personal growth. In 2010 the founders started the mission to revolutionize the market for schoolbags with their first brand ergobag. Since then a total of seven brands have been developed, Affenzahn, ergobag, satch, AEVOR, pinqponq and SALZEN which are backpack brands for kids, lifestyle and business. The latest brand is the fashion label, FUNKTION SCHNITT,. All brands are characterised by uniqueness in design, product functionality, responsibility in production and - above all - “playful performance” among the team.