Dentsu
Frankfurt am Main, Germany
Dentsu is a global marketing and advertising agency network founded in Tokyo in 1901 and now operating in more than 145 countries. Together with our clients, we create impactful media experiences on leading global platforms, produce content, and develop influencer programs.
With our unique combination of media, customer experience management and creative, we transform business models and enable sustainable growth for brands, people and society.
Do you want to help shape data-driven marketing decisions and learn how to measure the contribution of communication measures (such as TV advertising or online ads) to brand and sales KPIs? In this role, you will be part of our Media Analytics team and primarily support the development and application of attribution models such as marketing mix models (MMM), from the data foundation to recommendations for budget allocation.
YOUR RESPONSIBILITY:
You will support the conception, data preparation and documentation of...