Beiersdorf AG
Hamburg, Germany
Your Tasks
Data Strategy & Performance Analytics
Build and maintain a unified regional eCommerce KPI framework covering sales, traffic, conversion, share of search, profitability, CLTV, ROAS & ROC
Integrate data from multiple sources (marketplaces eg AMC, retailer dashboards, analytics platforms, media reporting, and internal sell out data) into actionable insights
Own and support dashboarding and visualization standards together with global team (eg Power BI), ensuring consistency and accessibility across countries
Collaborate with markets and global for launch and adoption of projects, example Everest data platform project
Work with key markets, increase the impact of onsite eRetailers investment through continuous improvement by measuring, analyzing and interpreting campaign results and using it to improve ROI
Provide training and education in data understanding, eCom dashboards and drive a data driven mindset in the countries; upskill team to use...