Manager Customer Data & Analytics (m/f/d), VZ/TZ

3PAGEN is an established international multi-channel retail company with operations in Germany, Austria and France and is part of the French Damartex Group.

Our mission: "By your side, inspiring you to live every day to the fullest." We focus on the target group of active seniors and see ourselves as a trustworthy and caring partner. With commitment, innovation, and social responsibility, we stand for the well-being, comfort, and autonomy of our customers.

Where do we want to go? To a successful future, which we want to shape together with our dedicated employees (m/f/d) – and perhaps soon with you too.

You will manage our cross-channel customer and marketing activities using data-driven strategies. Through analysis, modeling, and selection, you will create the foundation for efficient budget allocation, increased profitability, and sustainable growth – across print and digital channels.
You will collaborate with our British sister company, the French parent company in France, and other companies within the group.

• Analysis of customer and transaction data (print, webshop, social commerce, digital marketing)
• Campaign selections & data management
• Development and further development of a CLV model
• Campaign and budget management based on Customer Lifetime Value
• Management of response, churn, and potential scores
• Development of CLV, response, and churn models
• Development of attribution models for cross-channel budget optimization
• Creating complex SQL selections
• Further development of reporting, KPI structures and data models
• Close collaboration with IT, marketing, e-commerce and management

• Completed studies (business administration, statistics, controlling, business informatics)
• At least 3 years of experience analyzing large data sets, ideally customer data in a retail or e-commerce environment.
• Excellent SQL skills
• Experience with CLV, scoring, or attribution models
• Strong analytical and conceptual skills
• Entrepreneurial thinking and understanding of campaign profitability
• Excellent English skills
• Enjoyment of international cooperation

• Flexible working hours and flextime / hybrid working
• Taking personal responsibility from the start
• 30 days of vacation per calendar year
• Varied dining options
• Subsidy for company pension schemes and capital-forming benefits
• open communication at all levels and a lived "open door policy"
• Bicycle leasing and employee benefits program
• Employee parking and good public transport connections