THE MARCOM ENGINE
München, Germany
We are looking for a Data Scientist (all genders) to join THE MARCOM ENGINE (part of the Serviceplan Group) at our Munich location as soon as possible.
What you can expect from us:
Development and maintenance of marketing mix models for quantifying marketing ROI
Development of precise CLV models to support retention and CRM strategies
Design robust forecasting models based on modern Bayesian frameworks
Using machine learning and automation to scale analytics and accelerate insights.
Conducting Monte Carlo simulations for scenario planning and decision support
Using geospatial analytics to evaluate market, location, and retail performance
Further development of methods such as Causal Inference, Incrementality, Attribution or NLP
Development of modern analytical models that show how marketing measurably contributes to business growth – from media effectiveness to customer lifetime value.
Working in a multidisciplinary team of data science, strategy and...